Chapter 14: Build rapport

How to win friends and influence people

One of the best-selling books of all time, the rock-solid, time-tested advice in this book has carried thousands of people up the ladder of success in their business and personal lives. Do yourself a favour and read it.

The New Articulate Executive: Look, Act and Sound Like a Leader

You need to look, act, and sound like a leader to succeed in today's business world. Whether you are giving a speech, making a presentation, conducting a meeting, or simply talking one-on-one, these tried-and-true communication techniques are guaranteed to help you step up your game and speak like a pro.

Influence: The Psychology of Persuasion

This highly acclaimed bestseller explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts.